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Attention Factory

TikTok isn’t just another social media app—it’s an attention factory. As told in Attention Factory by Matthew Brennan, TikTok thrives by using advanced algorithms to track what keeps you watching. Every scroll, like, or pause feeds its AI, which then fine-tunes the next video just for you. Unlike older platforms that rely on who you follow, TikTok focuses on what you engage with. The result? A hyper-personalized content stream that’s almost impossible to stop. It doesn’t just grab your attention—it engineers it, making your time (and data) its most valuable raw material.


 
 
 

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