Combined User Sessions of the top 10 meditation apps have fallen
During the pandemic, the number of people using meditation apps grew like wildfire, but users are now starting to leave. Apptopia says that the number of people using the top 10 meditation apps like Calm and Headspace has decreased significantly. From their peak in Q2 2020, they are down by up to 48%. The article says that people may be less engaged now that "normal" life is back again because they have less time to meditate. But there are more reasons why people don't use meditation apps as much as they used to. We think they have something to do with the value received in exchange for the monthly subscriptions. Sign up for Stillaton launch updates to learn more about how it differs from other meditation apps and how it can help you.
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