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How Attention Works

Attention architects try every trick in the book: they hang up screens with moving images in busy city centers, add flashing banners to websites, and develop computer programs with blinking icons to attract our attention. Sometimes architects do this for our benefit and sometimes for their own, like when they want to sell us something. We have a certain level of control over our attention, and so we can try to ignore their attempts to distract us. But we don’t always succeed.


 
 
 

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