The Battle for Your Attention

Your attention shapes your reality. From the Latin "attendere" meaning "stretching toward," attention is how we selectively focus on what matters while filtering out distractions. It's not just cognitive—it's economic. Like any finite resource, attention gets consumed, and poor allocation leads to fragmented thinking and diminished performance.

We've convinced ourselves multitasking works, but humans don't process thoughts in parallel. We rapidly switch between tasks, degrading our overall effectiveness. The antidote? Flow states—those moments when you become completely absorbed in meaningful work.

In our device-saturated world, interfaces compete ruthlessly for your mental bandwidth. Save this precious resource for what truly matters to you.

https://www.cogmed.com/articles/who-gets-your-attention