The New Economics of Attention

Scott Galloway's latest piece reveals a seismic shift in how value is created. Trump's memecoin generating $60 billion in three days exemplifies the "Attention Singularity" - where narrative alone drives wealth creation, bypassing traditional production entirely.

Young people are responding with a barbell strategy: either seeking safety in trades or gambling on digital moonshots. Traditional career paths feel obsolete when AI threatens to eliminate entire industries overnight.

The core tension is that when narrative production becomes more valuable than actual production, we risk prioritizing attention harvesting over building tangible value - fundamentally altering how an entire generation approaches work, wealth, and life planning.

https://www.profgalloway.com/the-attention-economy-and-young-people/