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The State of the Culture, 2024

In 2024, the biggest part of the culture economy is distraction - endlessly scrolling through short videos, images and posts designed to grab your attention for a few seconds at a time. Major tech companies like TikTok and Instagram optimize their apps to keep feeding you these quick bursts of stimulation that trigger dopamine releases in the brain. This creates an addictive cycle where you constantly crave the next distraction hit. While entertaining, critics argue this endless clickbait stream undermines deeper forms of art, storytelling and meaningful experiences as people's attention spans get fragmented. It's a cultural shift towards more impulsive, fleeting consumption over prolonged engagement.

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