top of page
Search

What is your attention worth?

Your attention is a precious, finite resource that shapes your identity and is heavily sought after by tech giants and advertisers. Companies like Google, Facebook, and TikTok use sophisticated algorithms and psychological tactics to capture and monetize your focus. While advertisers may pay only thousands for access to your attention, they potentially extract millions in value over your lifetime. This attention marketplace operates on an industrial scale, often at odds with your well-being. Reclaiming control of your attention requires self-awareness, environmental design, and patience to rewire ingrained habits. Understanding the true worth of your attention is crucial in navigating today's digital landscape and maintaining agency over your most valuable asset – your focus.

 
 
 

Recent Posts

See All
Creating more moments of attention

We have limited moments of attention in life, each with an opportunity cost. Wasting attention on pointless online arguments or upsetting news consumes valuable mental resources. However, we can creat

 
 
 
The Folk Experience of Attention

"Everyone knows what attention is. [Attention] is the taking possession by the mind, in clear and vivid form, of one out of what seem several simultaneously possible objects or trains of thought. Foca

 
 
 
Why Attention Needs a Technical Upgrade

Despite over 45,000 scientific papers on attention since 1950, we still face a deep confusion: What is attention, really? Theories about it are often inconsistent, saying too many different things. Ph

 
 
 

Comments

bottom of page