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What is your attention worth?

Your attention is a precious, finite resource that shapes your identity and is heavily sought after by tech giants and advertisers. Companies like Google, Facebook, and TikTok use sophisticated algorithms and psychological tactics to capture and monetize your focus. While advertisers may pay only thousands for access to your attention, they potentially extract millions in value over your lifetime. This attention marketplace operates on an industrial scale, often at odds with your well-being. Reclaiming control of your attention requires self-awareness, environmental design, and patience to rewire ingrained habits. Understanding the true worth of your attention is crucial in navigating today's digital landscape and maintaining agency over your most valuable asset – your focus.

 
 
 

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