Why Your Attention Is Worth More Than Gold

In today's digital landscape, attention has become the world's most valuable commodity. Every scroll, click, and notification represents a transaction where your focus is captured and monetized. As Herbert Simon predicted in 1971, our "wealth of information creates a poverty of attention."

Your attention shapes everything—relationships, knowledge, health, and happiness. When you choose to scroll instead of calling a friend or check emails during family time, you're making critical life-defining decisions about where to invest this finite resource.

The stakes couldn't be higher: global advertising revenue reached $853 billion in 2023, proving the simple equation that capturing attention equals capturing wallets. Understanding attention's true value is the first step toward reclaiming control over your most precious asset.

https://www.forbes.com/sites/curtsteinhorst/2024/02/06/lost-in-the-scroll-the-hidden-impact-of-the-attention-economy/